NOTE : "Such is simulation, as it contrasts with representation. Representation works on the principle of the equivalence of sign and reality (even if this equivalence is utopistic, it is a fundamental axiom). Simulation, conversely with utopy, works on the principle of equivalence, on the radical negation of the sign as a value, works on the sign as a reversion and a kill of any reference. As representation tempts to absorb simulation, in interpreting it as a wrong representation, simulaton envelops the whole edifice of representation as an enactment itself. Such would be the successive phases of image: - it is the reflection of a deep reality - it conceals and distorts a deep reality - it conceals the absence of a deep reality - it has nothing to do with any reality at all, it is its own sheer enactment" Jean Baudrillard ibis p.16